Privacy Policy
This policy explains what information Son of Wolf collects about you, how we collect it, and what we do with it. Son of Wolf is a perfume shop in the Arts District of Downtown Los Angeles, California, carrying Italian, French, and local Los Angeles perfumers, plus objects and curiosities for the home and the senses.
Last updated: November 8, 2026
AT A GLANCE
We do not sell your personal information.
We never sell or rent your name, email, or phone number.
Your mobile number stays private.
Phone numbers and text-message opt-in consent are never shared with third parties for marketing.
You control the messages.
Reply STOP to any text to opt out at any time. Email unsubscribe is one click.
Payments are handled securely.
Card payments are processed by our payment providers — we do not store card numbers.
CONTENTS
1. Information we collect
2. How we use your information
3. Text messaging (SMS) privacy
4. How we share information
5. Cookies & website data
6. Your rights & choices
7. Retention & security
8. Children's privacy
9. Changes to this policy
10. Contact us
1 Information we collect
We collect information in a few ways:
Information you give us:
• Contact details — your name, email address, phone number, and mailing or shipping address when you place an order, book an appointment, or sign up for our email list or text program.
• Order details — the products you buy, order history, and delivery information.
• Text program details — your mobile phone number and your opt-in consent when you sign up for Son of Wolf text messages, including your reply to the confirmation message.
• Messages you send us — emails, texts, and other correspondence with the shop.
Payment information: When you pay in the shop or online, your payment is processed by our payment service providers. We receive confirmation that you have paid and limited information about the payment, and we do not collect or store full credit or debit card numbers on our own systems.
Information collected automatically:
• Website usage — pages visited, device and browser type, and general site analytics when you use our website.
• Cookies — small files used to run the online store, keep a cart working, and understand how visitors use the website. See Section 5 for more.
2 How we use your information
We use the information we collect only for purposes connected to running the shop and serving you, including to:
• Process and deliver your orders, and manage returns.
• Book appointments.
• Send order confirmations and updates.
• Send email newsletters and text messages you have signed up for — such as new arrivals, restocks, and event invitations.
• Operate the online store and improve our website and services.
• Prevent fraud and keep the shop secure.
We do not use your information for purposes unrelated to Son of Wolf, and we do not use your phone number for anything other than the purposes described here and in our SMS terms.
3 Text messaging (SMS) privacy
Son of Wolf offers an optional text messaging program for customers who want shop news, new arrivals, restocks, event invitations, and appointment reminders. Messages are sent only to people who have opted in. For the full rules of the text program, please see our SMS Terms & Conditions.
OUR COMMITMENT ON MOBILE DATA
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties, except as needed to deliver messages and as required by law.
Your phone number is used only to send you the Son of Wolf texts you opted in to receive. It is not sold, rented, or shared for other companies' marketing. See Section 4 for how we work with the providers who help us send texts.
How opt-in works: You join the program only by affirmatively opting in — for example, by submitting your mobile number in the shop or on a sign-up card or form, or by texting WOLF to (323) 336-4205 — and confirming your enrollment when prompted.
Frequency, rates & how to stop:
• Message frequency varies — typically a few messages per month.
• Message and data rates may apply, depending on your mobile carrier and plan.
• Reply STOP to any message to opt out and stop receiving texts.
• Reply HELP to any message for help, or contact us at inquire@sonofwolf.com or (323) 336-4205.
• Carriers are not liable for delayed or undelivered messages.
After you reply STOP, we may send one final confirmation message. We keep a record of your opt-in and opt-out so we can honor your choice.
4 How we share information
We do not sell your personal information. We do not rent it, trade it, or share it for other companies' marketing.
We share limited information only with service providers who help us run the shop, and only as needed for them to do their work:
• Payment processors — to take payment securely.
• Shipping carriers — your name and delivery address, to deliver your order.
• Website, email & text platforms — the providers that host our site and store, and that send emails and texts you signed up for.
• Professional advisers — such as accounting or legal advisers, where necessary.
We may also disclose information when required by law, or to protect the rights, safety, or property of Son of Wolf, its customers, or others.
5 Cookies & website data
Our website uses cookies and similar tools to keep the online store working (for example, remembering items in your cart) and to analyze how visitors use the site. You can control cookies in your browser settings; blocking cookies may affect how the store works.
Our site may link to other websites, including social media. We are not responsible for the privacy practices of other sites.
6 Your rights & choices
You may at any time:
• Unsubscribe from email using the link in any newsletter.
• Opt out of texts by replying STOP to any message.
• Ask what information we hold about you, and ask us to correct it.
• Ask us to delete your information, subject to records we must keep by law (for example, tax and order records).
California residents: Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA, as amended by CPRA), California residents have the right to know what personal information we collect and why, to ask us to delete or correct that information, and to opt out of the sale or sharing of their personal information. Because we do not sell or share personal information for cross-context behavioral advertising, there is no sale to opt out of. To make a request, contact us using Section 10 — we will verify your identity before acting on it.
7 Retention & security
We keep personal information only as long as needed for the purposes in this policy — for example, order and tax records are kept as required by law, while text opt-in records are kept to honor your choices.
We use reasonable administrative and technical safeguards appropriate to a small business, rely on reputable service providers for payments and hosting, and limit access to your information to those who need it to run the shop. No method of transmission or storage is completely secure, but we take care with your information.
8 Children's privacy
Son of Wolf's shop, website, and text program are intended for adults. We do not knowingly collect personal information from children under 13, and our text program is for people 18 and older. If you believe a child has provided us information, contact us and we will delete it.
9 Changes to this policy
We may update this policy from time to time — for example, if our services change. When we do, we will revise the "Last updated" date at the top of this page, and material changes affecting the text program will be reflected here before they take effect. Continuing to use our services after an update means you accept the revised policy.
10 Contact us
Questions about this policy, or a request about your own information? Reach the shop directly — a person, not a form, will get back to you.
VISIT
1200 S Santa Fe Ave, Los Angeles, CA 90021
CALL / TEXT
(323) 336-4205
Open Fri–Sun, 11am–6pm · Mon–Thu by appointment
This policy covers information collected by Son of Wolf through its shop, website, email list, and text messaging program. For the rules of the text program itself, see our SMS Terms & Conditions.